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ATLANTA – Feb. 25, 2026 – AMB Sports and Entertainment (AMBSE) and Aflac, the leading provider of supplemental health insurance in the U.S., today announced a multiyear partnership making Aflac the Front of Kit Partner of NWSL Atlanta 2028. The seven-year agreement is believed to be the largest deal in women’s sports history for a jersey or front of kit sponsorship, demonstrating Aflac’s continued commitment to supporting female athletes and women’s sports fans at the highest level.

ATLANTA (Nov. 11, 2025) – AMB Sports and Entertainment (AMBSE) today announced it has been awarded a new expansion franchise in the National Women’s Soccer League (NWSL). Atlanta’s NWSL club will be owned by Arthur M. Blank and operated by AMB Sports and Entertainment, joining the Atlanta Falcons (NFL), Atlanta United (MLS) and Atlanta Drive Golf Club (TGL) in Blank’s sports team portfolio. The NWSL club will begin play in 2028.